Bringing clarity and conviction to high-stakes brand challenges.
Esther Kent
HI, I’M ESTHER.
With twelve years of experience across global brands and early-stage ventures, I specialize in brand strategy that’s both sharp and practical: clear narratives, smart messaging and brand systems that actually work in the real world.
OG Brit, now located in NYC.
What I Do
Research & Insights
Using a blend of qualitative and quantitative methods, I identify impactful insights and concrete opportunities through the lens of real people, cultural dynamics and category contexts.
Verbal Identity
From naming and tone of voice to copywriting and content strategy, I develop compelling messaging frameworks that can translate across key consumer touchpoints.
Brand Strategy
I craft powerful positioning ideas, guardrails and tools to create cohesion and guide growth. This includes defining why brands exist, who they’re for, what makes them different and how they come to life.
Innovation
Whether it’s whitespace opportunities or extensions of existing equity, I focus on developing impactful ideas grounded in insight that yield real results.